Your embedded
engineering partner.

We work with your team to own the hard parts: The integrations, customer journeys, launches, and the systems behind them.

// How can we help?

Lessons from
800+ builds.

// White Rabbit Group

10years in business
90%client retention rate
75team members
100%in-house

Latest from the blog

What I learned from my team shipping a 1,000-hour web app in half the time.

By Adam Weil
Smaller engineering teams are winning. Why exactly?

By Adam Weil
How We Learned That Good Engineers Need Good Systems

By Sakthi Velayutham
Good Engineering Tells AI Where to Go

By Sakthi Velayutham

Explore our blogs

Essential reading

The Hidden Tax Inside Every Ecommerce Store That Grew Too Fast

By Marschal Bellinger

Why features take longer and costs creep as a store scales
How early platform decisions turn into a tax years later
What it costs to keep absorbing the friction instead of fixing it

The Complete Guide to Evaluating White Label Dev Partners for Your Agency

By Marschal Bellinger

What a senior developer really costs once you add it all up
White-label, dev agency, or freelancer — when each one fits
The handoff points and quality bar to agree on up front

Pixel Perfect Podcast

Dan Mall
Go to Podcast

Outcome Based Pricing:
Dan Mall on Why Saying No Drives Agency Growth
Chris Do
Go to Podcast

The Loud Introvert:
Chris Do on Craft, Confidence, and Charging What You're Worth

See all episodes

Teams we work with.

Members of

100% in-house team, passionate about building things on the web.

See all

Hamilton Shirts

One platform for content and commerce

Content came out of WordPress and the catalog, checkout, and customer history were rebuilt on Shopify as one stack.

Greater Birmingham CVB

Zero manual listing entry

Listings sync from SimpleView, the events feed is normalized, and a custom trip builder does what no plugin could.

Something Borrowed Blooms

40,000+ customers, stable stock

We took over a lightly documented codebase and fixed an inventory bug that let customers book flowers that were not actually in stock.

DemTech

Three days to minutes

Product updates that used to cycle through us now go live the moment the DemTech team makes them.

Brightway

50-70% faster site updates

Updates that took hours of coordination now ship instantly across more than 1,000 agent sites.

Spotify

80% less release time

Syncs that took two hours now take ten minutes, so the content team moves without waiting on engineering.

Kentucky Bourbon Trail

15.5% longer visits

Discovery, search, secure logins and a trip planner for 46 distilleries. Named a Webby People's Voice Winner.

The Game Awards

103M views, 45M+ votes

Controlled batch releases kept the site stable across the full voting window and the traffic that comes with it.

Direct 2 Care

4x user adoption

The Find Me lookup quadrupled onboarding conversion and adoption over three months.

Columbia Land Trust

One connected stack

MapMe, Blackbaud and Mailchimp run together, so maps, donations and signups feel like a single experience.

Unreal Snacks

Launch, no full rebuild

We focused a fixed budget and deadline on the pages and interactions that mattered most to the launch.

Island Creek Oysters

One Shopify ecosystem

Multiple platforms consolidated into one, with ERP inventory and fulfillment connected for perishable goods.

Marin County

Works without signal

A full offline mode with bookmarking, built for trip planning across regions with limited cell service.

NRG VR

One framework, two headsets

A modular VR framework that performs consistently across both platforms and can be rebranded without a fresh build.

Microsoft

1,750 registrations in a week

Delivered ahead of schedule and handed off in time to integrate with Microsoft's CMS, meeting their accessibility standards.

Sodlawn

31.02% revenue growth

A custom ordering platform replaced spreadsheets and phone orders. Average session duration rose 48.74%.

Instacart

Live Greenhouse roles

A custom plugin wired to the Greenhouse API so open roles and applications stay connected on the site.

FedEx

200+ countries and territories

Local currency, order syncing and shipping status across 200+ markets, all managed from the Shopify dashboard.

Plymouth Leadership College

On-demand course scheduling

A custom CMS and online application moved the college from fixed semesters to on-demand enrolment.

Shwood

Custom Rx inside Shopify

Prescription upload, manual entry and staff visibility built into Shopify checkout without another app.

Volkswagen

Excel to one platform

VGSPS replaced a manual spreadsheet process and now runs across Volkswagen's global procurement operations.

Firestorm

One portal for the whole team

An EMS that centralised recruitment, resources and management in one place, with new features added monthly.

7 Cedars

Two sites, one platform

Casino and golf migrated off MODX onto a single multisite, with faster load times and secure payment handling.

Lessons from 800+ builds.