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Landscaping & Lawn Care

Serving California families for over 40 years, Sodlawn partnered with White Rabbit Group to build a fully custom ecommerce solution after other platforms failed to meet their needs. We created a centralized web portal that streamlined ordering, improved operations, and positioned Sodlawn among California’s fastest growing sod companies.

  • Sodlawn Media 1
  • Sodlawn Media 2

Challenges

  • 01

    Operational Complexity

    Manual paperwork limited scalability, efficiency, and coordination across multiple farm operations statewide.

  • 02

    Multi Farm Coordination

    Manage multiple farms, delivery zones, and location specific sod offerings across California markets.

  • 03

    Custom Pricing Logic

    Implement wholesale pricing models and geographic based algorithms tailored to complex delivery areas.

  • Sodlawn Grid

Solution

// Pixel perfection, always

We built a fully custom ecommerce application alongside a WordPress marketing site, seamlessly linked for consistent user experiences. The marketing site was built on an underscore theme with reusable templates and integrated analytics tools, empowering Sodlawn’s team with flexibility, performance, and marketing visibility.

The custom ecommerce platform, built with Vue.js and Laravel, supports customer ordering and robust admin management. Features include interactive MapBox delivery mapping, contractor portals, reporting dashboards, warranty processing, quote functionality, and a simplified three step shopping experience designed for scalable growth.

Results

  • Increased Session Duration

    After the website launched, the average session duration increased by 48.74%.

    01

  • Increased Revenue

    After the website launched, Sodlawn’s revenue increased over the previous year by 31.02%.

    02

  • Contractor Portal

    We created a portal where contractors can manage the status of all their orders in one location.

    03

  • Fully Custom Solution

    No more cumbersome spreadsheets, phone calls, and additional staff necessary to manage orders.

    04

  • Mapbox Shipping Integration

    The backend includes a fully manageable mapping system so Sodlawn admins can assign delivery areas and pricing.

    05