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Insurance

PartnersFortnight Collective

Brightway Insurance has over a thousand independent insurance agents across the US, each running their own website on their own platform. We partnered with Fortnight Collective on a full company-wide rebrand, taking their brand strategy and refreshed designs and translating them into a single platform that gives Brightway central control while still letting each agent manage their own site.

  • Brightway Insurance
  • Brightway Insurance
  • Brightway Insurance

Challenges

  • 01

    Agents Were Going Off-Brand

    With no central system enforcing brand guidelines, every agent site looked and felt different. The corporate brand was getting diluted across the network.

  • 02

    Two Domains Needed to Become One

    Brightway.com and
    BrightwayDifference.com ran in parallel with overlapping content and split traffic. The rebrand required merging both into a single domain without losing SEO equity.

  • 03

    1,000+ Agent Sites Living in Silos

    Every insurance agent had their own website on their own platform. A single system-wide update meant logging into hundreds of sites and applying the same change manually.

  • 04

    Promotions Weren't Reaching Customers

    Brightway had no way to push national campaigns, new products, or compliance language onto agent sites. Most requests sent to agents sat unanswered.

  • Brightway Insurance

Solution

// Pixel perfection, always

We partnered with Fortnight Collective, who led the brand strategy and creative direction, while we handled the full website UI/UX design and platform rebuild. The new setup runs on Contentful with a modular structure that gives Brightway central control while still letting each insurance agent manage their own site directly. The marketing team can now push promotions, product updates, and brand changes across all 1,000+ sites at once.

We built a custom component library so the marketing team can launch new pages and campaigns without involving engineering. Form submissions on any agent site route straight into Brightway's existing lead, scheduling, and customer service tools through APIs. The two corporate domains were merged into one with proper redirects and a clean URL structure, keeping search rankings intact through the rebrand.

Results

  • 50 to 70% Faster Site
    Updates

    Updates that used to take hours of coordination now ship instantly across all 1,000+ agent sites.

    01

  • Agents Managing Their
    Own Sites

    Insurance agents stay aligned on brand guidelines without losing control of their own websites.

    02

  • System-Wide Updates
    From One Place

    Compliance changes, brand updates, and new product pages roll out across every site at once. 

    03

  • Stronger SEO and User
    Experience

    A unified platform fixed the technical inconsistencies that were dragging on search performance.  

    04
Agency PartnerFortnight Collective
Fortnight Collective

Creative agency built on speed and collaboration

Fortnight Collective is a Boulder-based creative agency that delivers brand strategy, identity, and campaign work through a unique Collective model. Their core team includes 200 senior-level talent and 30 full-time employees worldwide, giving brands the speed of a small shop with the expertise of a global agency.

  • LocationBoulder, Colorado

  • Worked togetherSince 2023

  • Agency TypeBrand Strategy & Creative