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Gaming & Technology

PartnersGame Awards team & OnRepeat Studio

This project was an opportunity for us to be a part of something special. Our goal was to update the website with the latest trends while also ensuring it was accessible and able to handle high traffic. By working closely with the Game Awards team and OnRepeat Studio, we were able to bring the website to life. We are confident that the end result exceeded expectations and left a lasting impression on the audience.

  • The Game Awards Media 1
  • The Game Awards Media 2

Challenges

  • 01

    Fresh New Look

    The website received a bold, prismatic makeover, with the entire site redesigned in a new glittering orange style.

  • 02

    Massive Site Traffic

    We knew the site had to be able to handle high traffic during the nominations, reveal, and event.

  • 03

    Inherited Codebase

    The first step in development was to understand the structure of the existing codebase.

  • The Game Awards Grid

Solution

// Pixel perfection, always

We partnered closely with OnRepeat to refresh every page with dynamic backgrounds and interactive elements while maintaining clarity. After a focused discovery phase confirmed the reusable codebase, we created a structured release schedule to guide development and ensure alignment ahead of critical milestones.

We reused the headless WordPress stack built on ReactJS and GSAP, hosted on Google Cloud Platform for scalability. Pages were released in controlled batches to reduce risk and isolate issues, delivering a smooth, interactive experience that performed reliably during peak event traffic.

Results

  • 103 Million Views

    With more than 103 million views, the Game Awards website handled tremendous traffic with near-zero interruption.

    01

  • 45+ Million Votes

    45,492,577 votes were cast in the main category, made easier by the use of Twitter, Twitch, Facebook, and Google SSO.

    02

  • Seamless Partner
Collaboration

    Collaboration from the clients, through the design agency, and all the way to our development flowed smoothly.

    03

  • A Night to Remember

    Behind the scenes, we were honored to have participated in the celebration of game creators across the globe.

    04
Agency PartnerOnRepeat Studio
OnRepeat Studio

Digital product studio built for modern brands

OnRepeat Studio focuses on strategy, UX and UI design, and development to create thoughtful digital experiences. They collaborate with brands to design and build scalable websites and digital products that balance performance with usability.

  • LocationLondon

  • Worked togetherSince 2022

  • Agency TypeBrand design & Creative Studio