Stanley Hainsworth on the Secret to Thriving in the Creative Industry: Purpose
Stanley walked us through his experience in the corporate world and the motivations that led him to found Tether. During the episode, he discussed the role of creatives in creating emotional connections between consumers and brands, the importance of purpose in every project, and his thoughts on why acting is the best preparation for what creatives do.
Stanley's resume is truly remarkable, showcasing his professional journey from Creative Director at Nike, to Global Creative at Lego, to VP Global Creative of Starbucks. He is widely recognized for his ability to create powerful and meaningful messages for brands and communications. Stanley's expertise lies in building and visually communicating global brands and successfully infusing them with their unique DNA resulting in a dynamic and memorable experience for the consumer.