DemTech has been building welding and testing equipment for the geosynthetics industry since 1999. They came to us with a WordPress site their team couldn't run on their own. The backend was hard to use, they needed localization the old site didn't support, and as a non-technical team, they didn't want to own hosting or maintenance. After auditing what DemTech actually needed, we rebuilt their site on Webflow around the way their team works.
DemTech
Challenges
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01 A Backend Their Team Couldn't Use
DemTech's team isn't technical, and the backend they had was built in a way they couldn't work in. So every change came through us. From client request to live deployment, a single product update took around three days.
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02 Product Updates Were Happening on Paper
Pricing, specs, and product photos change through the year. With no easy way to update the site themselves, the team printed product pages, marked the changes by hand, scanned the sheets, and sent them back to us for every revision.
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03 Quote Requests Weren't Reaching the Client
Quote requests are how DemTech's customers reach them. Two weeks of submissions sat in the backend without anyone knowing because the old site’s SMTP wasn’t authenticated, so email notifications never reached the client’s inbox.
Solution
// Pixel perfection, alwaysWe started by auditing the site and the way DemTech's team worked. Fixing it on WordPress was an option, but this is a non-technical team that needed localization the old site couldn't do and didn't want to own hosting or maintenance, so the better call for them was Webflow. We rebuilt the site there and mirrored the existing structure, so nothing felt different to their customers.
The new backend is simple enough that anyone on the team can now update a product page, swap a photo, or change a price without writing a ticket, and the platform carries hosting and maintenance instead of leaving it on them. We set up CMS collections for product categories and individual products, giving the team a clean structure to work in and room to add product lines later. The site runs an ecommerce setup with the cart turned off, so visitors request quotes on specific products instead of buying directly. Form submissions now route through Webflow's managed email, which clears the SMTP issue and keeps quote requests landing where they should.
Results
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From Three Days to Minutes
Product updates that used to cycle through us now go live the moment the DemTech team makes them.
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Updates Without a Ticket
Products and categories now live in Webflow's CMS, giving the team room to add new product lines, technical resources, and landing pages without coming back to us.
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Quote Requests Landing Every Time
Form submissions route through Webflow's managed email infrastructure, so quote requests reach DemTech's inbox the moment a customer hits submit.
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A Familiar Site on a Platform Built for Them
The design mirrors the old site, so customers and contractors land on a page they recognize, while the team runs on a platform that fits how they work.