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Direct2Care stands as a key innovator in the virtual healthcare landscape, offering an accessible telehealth app on both Android and iOS platforms. Our mission was a balanced yet impactful transition from their previous development agency's reactive and feature-focused approach to our more structured, sprint-based process. This shift was designed to elevate Direct2Care's operational efficiency, empowering their team to focus more on growth through marketing and sales, and less on the burdens of administrative challenges and bug fixes. This case study delves into how our partnership with Direct2Care led to a significant leap forward in their journey toward success.

“We'll look back at the catalyst to our company's success and point to the time we switched to WRG. It's the most clear our product vision has ever been.”
— Chief Operating Officer, Direct2Care

Our Solution

Streamlined Development Handoff

Implemented a structured schedule with clear milestones for a seamless handoff.

Improved Communication

Established a new protocol for updates and daily syncs to foster a future-facing product plan.

Stabilized the MVP and Development Environments

Focused on enhancing the initial MVP's stability for consistent daily operations and aligned the lower development with the production environment to ensure seamless transitions and uniform user experiences.

Sprint-Based Development

Adopted sprint-based development for better task organization and efficiency.

Simpler Account Onboarding

Implemented the 'Find Me' lookup feature to simplify the registration process and increase app adoption. This intuitive tool significantly eased onboarding, leading to a marked rise in user engagement and registration rates.

Technologies Used

Direct2Care

Pixel perfection, always.

Direct2Care screenshots

Results

4x Rise in User Adoption

Successfully launched the 'Find Me' lookup feature, leading to a phenomenal quadrupling of onboarding conversion rates and user adoption over 3 months.

Development Milestones Achieved

Successfully handled numerous development requests, transitioning from stabilization to feature enhancement.

Increased App Downloads

The improved user onboarding process, paired with effective marketing, led to increased app downloads.

Forward-Looking Product Plan

Shifted focus to innovative features, setting a clear and exciting roadmap for future advancements.

About Us 2-MIN
About Us 2-MIN