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Healthcare

Direct2Care is a virtual healthcare innovator offering a telehealth app on Android and iOS. We led a structured transition from their previous reactive agency model to a sprint-based process, improving operational efficiency and enabling their team to focus on growth, marketing, and long term product development.

  • Direct2Care Media 1
  • Direct2Care Media 2

Challenges

  • 01

    Complex Development Transition

    We smoothly transitioned from Direct2Care's previous agency, focusing on a strategic and respectful approach.

  • 02

    Unintuitive User Onboarding

    We targeted the app's onboarding process, aiming to enhance user experience and reduce friction points.

  • 03

    Infrastructure Complications

    Our focus was on optimizing the HIPAA-compliant app's infrastructure, extending beyond its MVP framework.

  • 04

    MVP Stability

    The initial MVP was unstable due to significant environment mismatches affecting production and users.

  • Direct2Care Grid

Solution

// Pixel perfection, always

We implemented a structured sprint schedule with defined milestones to guide a seamless development handoff. A new communication protocol with regular syncs established clarity, improved visibility, and aligned future product planning while stabilizing the MVP for consistent day to day operations.

We aligned development and production environments to ensure uniform releases and adopted sprint based development for improved efficiency. The Find Me lookup feature simplified onboarding, streamlined registration, and significantly increased engagement while supporting a forward looking roadmap built for scalable growth.

Results

  • 4x Rise in User Adoption

    The 'Find Me' lookup feature led to quadrupling of onboarding conversion rates and user adoption over 3 months.

    01

  • Development Milestones Achieved

    Successfully handled numerous development requests, transitioning from stabilization to feature enhancement.

    02

  • Increased App Downloads

    The improved user onboarding process, paired with effective marketing, led to increased app downloads.

    03

  • Forward-Looking Product Plan

    Shifted focus to innovative features, setting a clear and exciting roadmap for future advancements.

    04