The Loud Introvert: Chris Do on Craft, Confidence, and Charging What You're Worth
ABOUT EPISODE
Chris Do, Founder and CEO of The Futur, and Adam Weil start from a place a lot of agency owners will recognize. You can be “good with people” and still be an introvert. Chris explains introversion as energy management, then gets specific about how he built tolerance over time. Teaching used to wipe him out for a day and a half. Now he can teach twice in a day because he treated it like exposure therapy and reframed the discomfort as part of growth.
From there, the conversation stays personal and practical. Chris talks about identity, style, and freedom. Early on, he leaned into a “business guy” persona on camera. Later, once he was creating on his own, his style shifted into something closer to who he already was. He also shares a simple way to look at strengths and weaknesses using the yin and yang concept, then ties that back to positioning and being meaningfully different.
In the second half Adam brings the “Change My Mind” segment on pricing. What follows is a real conversation about positioning, communication, and why the best developers Chris has ever hired charged $2,000 a day and delivered more than entire teams combined. Chris doesn't sugarcoat it. If you measure time, you get time. If you measure outcomes, you get outcomes. And most agencies are stuck in the first model because they haven't figured out how to articulate what makes them different. This conversation is for agency leaders who are tired of defending their hours, creatives who want to build confidence in what they're worth, and anyone trying to figure out how to price work that doesn't fit neatly into a spreadsheet.
GUEST BIO
Chris Do is a brand strategist, educator, and the kind of introvert who somehow built a career around talking to people. As Founder and CEO of The Futur, he's taught millions of designers, agency owners, and creative leaders how to articulate their value, build trust with clients, and run businesses that don't fall apart.
Before becoming one of the most recognizable voices in the creative industry, Chris ran Blind, a brand consultancy that worked with companies like Microsoft, Sony, Nike, and Starbucks. That experience shapes how he talks about positioning, client relationships, and the difference between being good at your craft and being good at business. He's spent nearly three decades at the intersection of design and strategy, and he's not interested in teaching theory. He's interested in teaching what actually works.
Chris is known for being direct. He doesn't soften hard truths to make them easier to hear. And he's built an audience that respects him for it. Whether he's breaking down value-based pricing, helping creatives reframe how they think about their worth, or challenging assumptions about what it takes to grow a creative business, Chris approaches every conversation like it matters. Because to him, it does.