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Amy Balliett
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Amy Balliett

Senior Fellow of Visual - Material


Amy Balliett on a Designers' Guide to Effective Marketing: the Crucial Role of Visual Strategy


Amy walks us through her journey of founding Killer Visual Strategies. Discover the experiences and insights that led her to create a guide for visual communication. Throughout the episode, Amy emphasizes the crucial role of effective communication strategies for marketers and designers, and highlights the power of custom illustration in standing out in a crowded market.


Amy Balliett has made a reputation with her approach on the importance of developing marketing strategies for designers. She made a name for herself as the CEO and Founder of the creative content agency Killer Visual Strategies, where she led the visual strategy and creative content campaigns for global brands including Microsoft, Boeing, Adobe, Nikon, Starbucks, the National Endowment for the Arts, the United Nations, and more.

Today, Balliett is the Senior Fellow of Visual Strategy for Material and serves as the Chief Visual Strategist on several boards. She is an award-winning author and a speaker at conferences like SXSW, Adobe MAX, Content Marketing World, and more.

She is also a regular teacher at The School of Visual Concepts, a guest lecturer at several colleges and universities, and a LinkedIn Learning instructor.