Unreal Snacks required a strategic digital refresh to support their major product launch without the time and expense of a complete website rebuild. White Rabbit Group partnered with Fortnight Collective to deliver a targeted transformation of key pages, creating a modern, high-impact user experience that drove engagement and conversions.
Unreal Snacks
Food & Beverage
E-Commerce
PartnersFortnight Collective
Challenges
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01 Modern Aesthetic Requirements
The brand needed a contemporary visual identity that would resonate with their target audience.
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02 Dynamic User Experience
Static page elements weren't sufficient to create the engaging, interactive experience.
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03 Timeline Constraints
The new product launch had a fixed deadline that required rapid execution without sacrificing quality.
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04 Brand Consistency
The refreshed pages needed to integrate seamlessly while elevating the overall experience.
Solution
// Pixel perfection, alwaysWe partnered closely with Fortnight Collective from the start, providing technical guidance during design to ensure every concept worked seamlessly within Shopify. We strategically re-skinned key landing and product pages, creating a modern interface and clear visual flow that guides visitors toward conversion.
At the center of the launch, we built a custom animated homepage hero that responds to scroll and brings the brand to life. This front-end focused approach elevated key touchpoints, delivered high performance, and supported a high-impact campaign without disrupting existing infrastructure.
Results
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Interactive Hero Section
A custom-animated hero graphic was developed for the homepage, providing an engaging first impression.
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Revamped Product Pages
Key landing and product pages were re-skinned, featuring a modernized user interface and improved visual flow.
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Successful Product Launch
The targeted digital enhancements and high-impact visual elements contributed to a successful launch campaign.
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Seamless Brand Experience
Achieved a cohesive brand experience by ensuring new design elements blended naturally with existing sections.
Brand strategy and storytelling focused creative partner
Fortnight Collective helps organizations clarify their positioning and bring their brand stories to life. Their work spans brand strategy, messaging, identity systems, and campaign development, aligning creative execution with clear business objectives.
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LocationBoulder, Colorado
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Worked togetherSince 2023
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Agency TypeCreative Collective