In collaboration with the amazing team at Lewis, we developed an interactive website that celebrates bourbon's rich history and Kentucky's authority of the spirit, offering bourbon fans of all levels an engaging digital experience while they prepare for their time on the Kentucky Bourbon Trail®. This platform provides a seamless, user-friendly way for users to plan trips, explore distilleries, and discover more of what Kentucky tourism has to offer.
Kentucky Bourbon Trail
Beverages & Tourism
PartnersLewis
Challenges
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01 Brand Makeover
We had to find a balance between making the website visually appealing and ensuring its functionality was intuitive and accessible to all users.
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02 Scalable for 46 Distilleries
Every website visitor can now search and discover their favorite distilleries by filtering by region, amenities, experiences and more.
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03 Branded Interactive Map
Every website visitor can now search and discover their favorite distilleries by filtering by region, amenities, experiences and more, making it easy to plan your trip based on your preferences.
Solution
// Pixel perfection, alwaysWe began the project by consulting with Lewis through several discovery sessions, what resulted is a completely reimagined Kentucky Bourbon Trail®. The new experience encourages greater exploration, slowing down and savoring the moment in an online journey that's easier to understand, map, navigate, plan and enjoy. Each of the 46 distilleries now have their own, independent secure login enabling them to update details about their distillery.
We also built the landing page for the Worldwide Toast to Kentucky Bourbon - a 24-hour global live-stream event that welcomed participants from 32 countries across six continents. The landing page served as the hub of information and live-stream access point for the event that brought the world together, to celebrate the 25th Anniversary of the Kentucky Bourbon Trail® with a toast to America's Native Spirit.
Results
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Improved User Engagement
Since the launch of the new site, we are seeing users are spending 15.5% more time on the website.
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Secure & Scalable
Now each Bourbon Trail™ distillery can communicate details about their distillery to the world from their own secure login.
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Fresh New Look
A modern website celebrating bourbon’s rich history and Kentucky’s vibrant distillery culture, offering an engaging experience.
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Seamless Partner Collaboration
From concept to launch, our close partnership with Lewis created a smooth process, quick approvals, and shared momentum.
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Award-Winning Digital Experience
A Webby People's Voice Winner, rising to the top as one of the top 2 in the world in this category, and among the top 12% of the 13,000 submissions entered this year.
Independent full service advertising agency
Lewis Communications delivers research driven strategy, creative development, and media planning for regional and national brands. Their integrated approach combines brand strategy, digital marketing, media buying, and analytics to support long term growth.
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LocationNashville, Tennessee
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Worked togetherSince 2024
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Agency TypeFull-Service Marketing