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Hospitality & Casino

PartnersDefero

White Rabbit Group partnered with Defero to migrate 7 Cedars from MODX to a streamlined multisite platform. We preserved brand consistency while introducing a custom CMS payment plugin that improved security and staff workflows. The result is a scalable foundation built for modern hospitality growth.

  • 7 Cedars Media 1
  • 7 Cedars Media 2
  • 7 Cedars Media 3

Challenges

  • 01

    Outdated Platform Architecture

    The existing MODX setup made content management cumbersome and updates time-consuming.

  • 02

    Complex Multisite Requirements

    Selective domain separation required precision without disrupting guest experience.

  • 03

    Security and Payment Processing Gaps

    Staff needed a way to process payments securely without exposing sensitive gateway credentials.

  • 04

    Performance and Speed Limitations

    Load times across properties ranged from slow to painfully slow, impacting user experience.

  • 7 Cedars Grid

Solution

// Pixel perfection, always

We executed a phased migration, moving Casino and Golf sites to a centralized multisite platform. This created scalable infrastructure while preserving each property’s identity and giving 7 Cedars stronger content control across domains.

We built a custom CMS payment plugin that allows secure transaction processing without exposing credentials. We also optimized performance, integrated key tools, and improved SEO and accessibility to deliver faster, more cohesive guest experiences.

Results

  • Unified Multisite Infrastructure

    All Casino and Golf properties now operate within a centralized multisite environment.

    01

  • Enhanced Security

    The custom CMS payment plugin enables staff to process transactions securely.

    02

  • Faster Load Times

    Across all migrated sites, speed and performance improved dramatically.

    03

  • Improved SEO & Discoverability

    Enhanced site structure, accessibility, and search optimization have increased organic visibility.

    04

  • Seamless Integrations

    Integrated event calendars, custom forms, and social sharing tools have created a more engaging user experience.

    05
Agency PartnerDefero
Defero

Strategic and performance driven digital agency

Defero is a full service digital agency that blends strategy, creative, media, and technology to drive measurable growth. They partner with brands to deliver integrated marketing solutions, from paid media and analytics to web development and performance optimization.

  • LocationPhoenix, Arizona

  • Worked togetherSince 2023

  • Agency TypeIntegrated Marketing