The Compliance Tax: Lior and Sophia on What It's Actually Costing Your Campaigns
ABOUT EPISODE
Most agencies find out they have a compliance problem the same way. An ad gets rejected. An account gets shut down. A campaign that took weeks to build goes dark overnight. By then, the damage is already done. Lior Root and Sophia Trunzo built Loopholes because they lived that exact cycle. They were running campaigns in regulated categories, finance, supplements, cannabis, and kept hitting the same wall. Not from bad creative. Not from weak strategy. From a single missed policy, a word on a landing page, a claim in a video that nobody caught before it went live.
The conversation with Adam gets into how that happens at the operational level. Why marketing and legal teams keep working in silos. Why 90% of the time you don't even know why your ad got rejected. Why it's almost never the ad itself that's the problem. And why agencies that think they're insulated from this because they work with "normal" brands are more exposed than they realize.
Lior breaks down what six months looks like when an ad account disappears. Sophia talks through what it means to take on a client who's already been shadow banned and not even know it. Together they make a pretty clear case that compliance isn't a legal problem. It's a revenue problem. And right now, most agencies are treating it reactively, catching it after the fact, when everything's already on fire. If you run campaigns in a regulated space, or you work with clients who do, this is the conversation to listen to before your next launch.
GUEST BIO
Lior Root is co-founder and CEO of Loopholes, an AI-powered marketing compliance platform. She comes from the agency side, where she spent years running paid media campaigns for brands in regulated categories like cannabis, supplements, and finance. After losing clients and ad accounts to compliance issues she couldn't predict or prevent, she built the tool she wished existed. She now works with agencies, enterprise brands, and individual marketers to catch policy violations before they cost real money.
Sophia Trunzo is co-founder and CRO of Loopholes. Her background is in affiliate marketing and digital acquisition, where she managed the messy middle between brands, publications, and compliance teams. She saw firsthand how the disconnect between marketing and legal created an endless loop of revisions, delays, and risk. At Loopholes, she leads revenue and go-to-market, working closely with agencies and brands to build compliance into their workflow instead of bolting it on after the fact.