From Founder to Facilitator: Peter Kang on Scaling Agency Businesses with Purpose
ABOUT EPISODE
In this episode, Adam Weil sits down with Peter Kang, Co-founder of Barrel Holdings, to unpack the disciplined habits and systems that scale agency businesses for the long term. Peter dives deep into the philosophy that transformed his single agency, Barrel, into a thriving portfolio of seven specialized firms. He shares the framework behind his "Agency Habits," emphasizing that sustainable growth isn’t about heroic, one-time fixes but rather small, consistent actions that compound over time.
The conversation explores the untapped potential of referral networks, with Peter outlining a strategic approach to cultivating relationships with former clients, investors, and even competitors to create a reliable stream of opportunities. He also offers a candid take on why so many agencies drop the ball, explaining the operational stresses that lead to subpar work and how to build systems that maintain quality even during rapid growth. For any agency owner feeling strapped for time, Peter provides a clear-eyed, actionable guide to focusing on what truly matters: building a durable business through discipline and genuine connection.
Looking ahead, Peter shares his perspective on AI in the agency world, as a productivity enhancer best applied where it improves communication, operations, and client trust. For agency leaders, his message is clear: sustainable growth comes not from heroic one-off efforts, but from discipline, systems, and a relentless focus on relationships.
GUEST BIO
Peter Kang is the co-founder of Barrel Holdings, which acquires, manages, and launches agency businesses. The portfolio includes Barrel, a leading Shopify agency, and BX Studio, a leading Webflow agency. He began building websites in high school and, after a brief stint in investment banking, co-founded Barrel in 2006. Over 18 years, he helped grow it into a leading digital agency serving CPG and ecommerce brands.
Peter has served as strategist, UX specialist, creative director, and CEO, giving him a 360° perspective on what it takes to build and sustain agency businesses. He also runs AgencyHabits, a business and leadership resource for agency leaders. His mission is to be a facilitator of opportunities, wellbeing, and happiness for clients, employees, and partners, helping people achieve their goals while shaping durable, growth-minded organizations.